The new elegance with  Huawei’s Watch GT 2 Pro.

Art Direction / Video Shoot / Photoshoot / Out of Home / Social Media / Press 

The new Watch GT 2 Pro  was launched in the CEE&Nordics Region with a demand to focus on the wear-resistant sapphire watch dial. I thought of a concept that would ally the noble character of sapphire to its solidity and durability. As this campaign was mainly focused on the material and design quality of the Watch GT 2 Pro, the campaign identity was declined on the blue color of raw sapphire. As this watch is supporting 100+ workouts modes, it was as well important to highlight a sense of move and dynamism. 

SHOOTING
Photographer I Daniel Jaroszek
Art Director I Laëtitia Guyon
Production House I Stern Pictures