Huile Prodigieuse Plumeti Collector Edition.

Art Direction / Photoshoot / Out of Home / Packaging 

Nuxe launched a new collector edition Plumetis of its best-seller Huile Prodigieuse.

For this project, I have been in charge of the creation research, from the creation of mood boards, the proposition of a number of different creative graphic lines, the creation of prototypes until final validation by the direction. I also dealt with the photograph direction for the shooting and the final retouch of the visual. Finally, I created the poster of the campaign, its adaptation on POS materials as well as the press kit.